Surveys & Online Video
As competition builds for gigabit operators and the pool of new customers (either brand new or just new to the technology) gets smaller the issue of how to grow a subscriber base and set a sustainable ARPU gets more challenging.
Access to more services, particularly those enhanced by more bandwidth is one key way that ISPs can differentiate themselves from the competition and start to improve their acquisition and churn of customers.
Video is top of the list of those services and Point Topic can inform you decision making and planning with a suite of data inputs and analysis. Surveys help us generate specific metrics on regional market shares, churn and the impact of services on operators.
Regular surveys asking consumers which ISP, speed package and service they subscribe and to what extent over the top TV/streaming bundles drives their decision making
Postcode database of ISPs and technologies updated monthly keeps the footprints fresh
Tracking global IPTV subscriptions and market shares since 2010
UK operators and tariffs updated quarterly, with video bundles and without
What are your questions and how can we help answer them?
We’ve picked the questions that we want answers to. If you have more then just let us know
What are the ISP market shares overall and by UK region
What are the footprints of the ISPs and operators and what does that mean for competition
What is the take-up rate and how does it vary across the UK and by ISP
How many subscribers are selecting a TV bundle and how does that affect market share
How important is a TV bundle to a consumer and how much does it affect their decision making
What is the churn rate? From who to who and does video have an impact?
What are the most successful online video options and how do consumers choose to access them
Who are the losing and gaining providers and do TV/streaming services have an impact?
You can see the outline of our surveys and samples of key outputs below
Post sector/postcode fields and metrics
Market share by ISP
Churn rates - who is losing and who is gaining and what’s the variance from the national number/s
Subscriber numbers, headroom and potential
The impact of over the top video services on consumers' ISP decision making
What channels and devices are in use and where
Speed test analysis - where are consumers adopting the higher bandwidths and where aren’t they
What TV/streaming services are used and how consumers access these services by region
THE FULL PACKAGE
Surveys, outputs and crosstabs, quarterly updates with stats, maps and metrics down to the post sector level and specific outputs for your chosen ISPs (BT, Virgin, TalkTalk and Sky included)
Crosstabs and outputs from our half yearly surveys with YouGov
Add an ISP for
Add custom question for you alone - £450/survey round or £650 for two rounds/full year